Visual Identity for Uplift 514

Uplift514 is an Afro-urban dance community based in Montreal, dedicated to celebrating movement, culture, and connection through dance. For this project, I developed a bold and dynamic visual identity that reflects the brand’s energy and cultural roots. The branding was designed to feel vibrant, urban, and modern while staying authentic to Afro-inspired rhythms and community spirit.

The visual system includes a versatile logo, a strong color palette, and graphic elements that translate seamlessly across digital platforms, social media, event promotions, and merch.

Services: Creative Direction • Brand Identity • Logo Design • Graphic Design