Visual Identity for Festi-Gourmet

The visual identity of Festi-Gourmet was conceived as a vibrant celebration of the flavors and cultures that shape our world. The design aims to reflect an experience that is warm, inclusive, and festive—true to the spirit of the festival.

The logo combines contrasting typographic styles: a bold, playful, and indulgent uppercase lettering for “Festi,” paired with a more fluid, elegant, and handcrafted script for “Gourmet.” This contrast symbolizes the meeting point between the energy of a shared gathering and the richness of local gastronomy.

The color palette draws direct inspiration from markets, spices, slow-cooked dishes, and warm textures.

This visual approach creates a balance between refinement and accessibility, tradition and modernity. It gives the festival a strong, recognizable, and welcoming visual signature that appeals equally to families and food lovers, the curious and the connoisseurs.